Customer Segmentation for Magento 2
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Customer Segmentation for Magento 2

The Customer Segmentation extension allows Merchants to segment users against custom rules and conditions.

  • Segment both registered and guest customers
  • Customize rules and conditions for segmentation against a variety of parameters
  • Use customers purchase track record, personal details and other information as parameters for segmentation
  • Enhance native Magento 2 Newsletter and Cart Price Rules functionality
  • Move segments to groups
  • Export segmented data to CSV or XML
  • Segment companies with M2 Company Accounts
Current extension version: 1.2.1 | Compatibility: Open Source 2.3.X - 2.4.X; Commerce 2.3.X - 2.4.X
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Easily Segment Customers - Create Validations and Rules

Spend little but powerful effort on segmenting your customers with our Magento 2 Customer Segmentation extension and focus more on your marketing strategies for complete customer satisfaction. Free yourself of routine rules adjustment to data storage nuances for unregistered, logged out and guest shoppers. Magento 2 Customer Segments does it for you and brings forward a simple yet smart module to draw most demanded segmentation conditions as per our in-house research. Have your Magento store as much for your customers as it could be.

Manage Magento 2 Personalization and Segmentation Effectively

Smart data operation

Take advantage of our single list of both registered and guest users for faster access to data, fewer collisions and extended list of queries available for segmentation.

User association via Email


Reduce churn and trace your customers’ purchases, whether registered or guest ones, using their email address only.

Customers inside-out


Get use of as much information about your customers as they leave on the store: sales history, address, personal details and etc.

Plausible rules


Create rules for segmentation which meet customers’ needs, buying behavior and degrees of bonding with brands, demographic and economic peculiarities and more.

Effective validation and personalisation

Increase conversion rates and customer retention by applying the segments for further personalisation of your marketing promos and newsletters.


Cart Price Rules integration


Create targeted promos, discounts and vouchers which only segmented customers may apply at cart.


Native Magento Newsletter integration


Extend the out-of-the-box Magento functionality for addressed notification.


Move to Groups option


Re-/assign segmented customers to groups for advanced classification and management.


Magento 2 Customer Segmentation extension Features

Data magic

  • Fast data processing
  • Clear data organisation
  • Guest-customers data use
  • Ultimate use of customer details
  • Quick customer validation by email


  • Plausible rules
  • Impressive range of conditions
  • Segmentation by purchase track record
  • Segmentation by customer personal details
Write Your Own Review
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  • 1.2.1
    Released 15.02.2021 rn* Category isn't set in segment conditionsrn* Incorrect switching up between conditions
  • 1.2.0
    Released 04.01.2021 rn+ Integration with Company Accounts
  • 1.1.0
    Released 13.12.2019rn+ Improved validation logicrn+ Integration with frontend modules rn* Fixed issue with access to Customer Segments while assigning to New Websitern* Improved compatibility with Cart Price Rules
  • 1.0.2
    Released 13.08.2019rn* Fix for Magento Marketplace
  • 1.0.1
    Released 07.08.2019rn* Fixed issue when the discount is applied to Guest users' ordersrn* SQL syntax error fixedrn* Fixed issues with 'Date of Birth', 'Created at..', 'Gender' conditions
  • 1.0.0
    Released 01.07.2019rn* Initial release

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