Follow Up Email for Magento 2
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Follow Up Email for Magento 2

Magento 2 Follow Up Email is a smart marketing solution that sends emails based on customer actions while on your site.

    • 8 follow-up events, including: Abandoned checkout, Order status changed, Customer registration, Newsletter subscription + More
    • Extensive targeting options
    • A/B testing mode
    • Integration with Customer Segmentation and Coupon Code Generator
Current extension version: 2.2.4 | Compatibility: Open Source 2.3.X - 2.4.X; Commerce 2.3.X - 2.4.X
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How Magento 2 Follow Up Email Works

Run targeted email marketing campaigns with the Magento 2 Follow Up Email extension! Flexibly manipulate with predefined email sending events and conditions. Track and analyze customer actions with the provided reporting tools. Schedule email chains. Perform A/B testing of emails to choose the best variant.

Establish customer communication in six steps

Target emails with precision

Target emails with precision

Combine emails by any relevant criteria: a holiday, season, target audience, etc. On the 'Campaigns' page, you can organize all emails in a preferred way.
  • Arrange any number of email campaigns with unique titles, duration, and descriptions;
  • Cover all possible situations by including numerous events in your campaigns;
  • Create and send individual emails;
  • Evaluate the effectiveness of a particular campaign with analytical reports;
  • Change the sending order of emails via the drag-and-drop functionality;
  • Move individual events between campaigns with the event moving options.
Configure follow-ups

Configure follow-ups

Create separate follow-ups for different customer groups and conditions. The conditions include store views, customer groups, customer segments, lifetime sales, cart and product conditions, and eight trigger-events:


  • Abandoned Cart (including guest checkouts);
  • Order Status Changed;
  • Customer Registration;
  • Any Customer Activity;
  • Newsletter Subscription;
  • Customer Submitted a Review;
  • Wishlist Content Has Been Changed;
  • Customer Birthday.
Follow Up Email for Magento 2. Drag and Drop
Experiment with A/B testing

Experiment with A/B testing

There is always a room for improvement. Keep experimenting to find the best email marketing strategy!


  • Perform A/B testing of email content;
  • Measure email CTR’s and open rates on the go to identify top performers;
  • Run several A/B tests simultaneously;
  • Manage your tests on the fly (change content, enable or disable emails);
  • Choose the most effective email variant in one click;
  • Schedule email chains to be sent automatically.
Follow Up Email for Magento 2. Social Media buttons
Analyze the performance

Analyze the performance

Monitor stats to get a better vision of your email marketing performance. Measure the efficiency of the emails sent against the following criteria:


  • Sent, opened, and clicked emails;
  • Open rate and CTR;
  • A/B testing stats;
  • Coupons used.
Follow Up Email for Magento 2. Elements Configurations
Add value to your email content

Add value to your email content

Add relevant content to your emails, including:

  • Personal data;
  • Coupon codes, prices, and saving options;
  • Products and pictures;
  • Custom variables;
  • Links to restore carts right from the email;
  • Links to unsubscribe.
Follow Up Email for Magento 2. Elements Configurations
No spam

No spam

Prevent any spam risk with automated email chains. The emails in chains are scheduled one after another, meaning that the next email will not start its countdown until the previous one is sent.


  • Define how many hours and minutes after the event an email should be sent;
  • Create chains with scheduled emails;
  • Define the period when your follow-up campaign is active (e.g. only during the month before Christmas, the week before Black Friday, etc.).
Follow Up Email for Magento 2. Elements Configurations

Magento 2 Follow Up Email Feature List

General configuration

  • Test recipient/mode setting
  • BCC email setting
  • Mail log setting
  • Email header/footer setting

Template creation

  • New email variables
  • Picture and product support
  • Link adding
  • Coupon code adding (integration with Coupon Code Generator)

On-the-fly management

  • 8 trigger-events
  • Campaign/event duplication
  • Event moving
  • Email chains
  • Extensive conditioning options
  • Targeting against customer segments (integration with Customer Segmentation)
  • A/B testing
  • Email scheduling

Performance tracking

  • Campaign stats
  • Per-mail stats
  • A/B mode stats
  • Mail Log grid
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  • 2.2.4
    Released 18.05.2021rn* Fixed issue with indexingrn* Fixed support of extension attributes for AheadworksFollowupemail2ApiDataEmailContentInterfacern* Coupon code is missing in emailsrn* Critical error occurs when a link from an email is not copied properlyrn* There is no statistics for opened emailsrn
  • 2.2.3
    Released 09.11.2020 rn* Fixed issue with Start Date/End Date fields rn* "Abandoned Cart" event: Products aren't shown in the native templates rn* Fixed issue with redirecting to product page from email rn* Emails are not sent to BCC addresses rn* Module does not support email templates larger than 64 Kb rn* Events for order status changing are not processed correctly rn* Fixed issue with creating a credit memo when quote no longer exists rn* Impossible to save an order when its quote is removed
  • 2.2.1
    Released 31.08.2020rn+ Compatibility with Magento 2.4rn* SQLSTATE error occurs when sending emails
  • 2.2.0
    Released 06.12.2019rn+ Integration with Aheadworks Customer Segmentationrn* Fixed issue when header and footer of abandoned cart email templates get lostrn* Fixed issue with Grouped products links
  • 2.1.2
    Released 20.11.2019rn* Fixed issue with Wishlist Eventrn* Magento 2.3.3 compatibility fixesrn* Translation does not work correctly when sending messages on schedule (cron)rn* Fixed issues with Environment Emulationrn* Magento EQP tests fixrn* Improved compatibility with Aheadworks Advanced Subscription Productsrn* Visual fixes on A/B Testing Mode page
  • 2.1.1
    Realesed 15.02.2019rn+ Magento 2.3 compatibilityrn+ Improved work with Magento quote
  • 2.1.0
    Released 11.04.2018rn+'Customer submitted a review' event typern+'Customer Birthday' event typern+'Wishlist content has been changed' event typern+Scheduled emails tracking and managingrn+Drag-and-drop email chains reorderingrn+Moving events between campaignsrn+AW Smart One Step Checkout integrationrn*Email content encoding issuern*Errors appear in CRON jobs for guest ordersrn*The EventHistoryProcessor cronjob executing issuern*Error shown when subscribing to newsletter
  • 2.0.3
    Released 15.01.2018rn*Fixes for Magento Marketplace
  • 2.0.2
    Released 13.11.2017rn*Magento 2.2 compatibilityrn*Fixes for Magento Marketplacern*"Last Customer Activity" event renamed to "Any Customer Activity"rn*Error appears in preview window when developer mode is enabled
  • 2.0.0
    Released 06.10.2017rnFull extension refactoringrn+ Email campaignsrn+ Restore cart linkrn+ A/B testingrn+ Email statisticsrn+ Email chains
  • 1.1.0
    Released 10.11.2016rn* fixes for Magento Marketplacern* Magento 2.1.x compatibility
  • 1.0.5
    Released 13.10.2016rn* Fix for Code Analysis Errors - "resource" is a reserved word in PHP 7
  • 1.0.4
    Released 13.10.2016rn* Magento 2.1 composer.json compatibility
  • 1.0.3
    Released 03.08.2016rn* Incorrect dates are shown in Mail Log after changing Interface localern* Incorrect dependency in class error during the compilation processrn* Can't create a new emailrn* In some cases Emails are not generatedrn* "General Conditions" tab should be hidden for Single-store modern* Remove pagination if email qty is less than 20rn* "Save as New" button doesn't workrn* Can't create an invoicern* "Abandoned Checkout" emails are not generatedrn* Emails are not cancelled after occurrence of canceling event
  • 1.0.2
    Released 27.07.2016rn* Single-store mode issuern* Pagination issuern* Disabling rules issue
  • 1.0.1
    Released 15.07.2016rn* Database tables with prefix issue
  • 1.0.0
    Initial release 05.07.2016

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