Follow Up Email for Magento 2
Magento 2 Follow Up Email is a smart marketing solution that sends emails based on customer actions while on your site.
- 8 follow-up events, including: Abandoned checkout, Order status changed, Customer registration, Newsletter subscription + More
- Extensive targeting options
- A/B testing mode
- Integration with Customer Segmentation and Coupon Code Generator




Follow Up Email Gallery

How Magento 2 Follow Up Email Works
Run targeted email marketing campaigns with the Magento 2 Follow Up Email extension! Flexibly manipulate with predefined email sending events and conditions. Track and analyze customer actions with the provided reporting tools. Schedule email chains. Perform A/B testing of emails to choose the best variant.
Establish customer communication in six steps
Target emails with precision
- Arrange any number of email campaigns with unique titles, duration, and descriptions;
- Cover all possible situations by including numerous events in your campaigns;
- Create and send individual emails;
- Evaluate the effectiveness of a particular campaign with analytical reports;
- Change the sending order of emails via the drag-and-drop functionality;
- Move individual events between campaigns with the event moving options.
Configure follow-ups
Create separate follow-ups for different customer groups and conditions. The conditions include store views, customer groups, customer segments, lifetime sales, cart and product conditions, and eight trigger-events:
- Abandoned Cart (including guest checkouts);
- Order Status Changed;
- Customer Registration;
- Any Customer Activity;
- Newsletter Subscription;
- Customer Submitted a Review;
- Wishlist Content Has Been Changed;
- Customer Birthday.

Experiment with A/B testing
There is always a room for improvement. Keep experimenting to find the best email marketing strategy!
- Perform A/B testing of email content;
- Measure email CTR’s and open rates on the go to identify top performers;
- Run several A/B tests simultaneously;
- Manage your tests on the fly (change content, enable or disable emails);
- Choose the most effective email variant in one click;
- Schedule email chains to be sent automatically.

Analyze the performance
Monitor stats to get a better vision of your email marketing performance. Measure the efficiency of the emails sent against the following criteria:
- Sent, opened, and clicked emails;
- Open rate and CTR;
- A/B testing stats;
- Coupons used.

Add value to your email content
Add relevant content to your emails, including:
- Personal data;
- Coupon codes, prices, and saving options;
- Products and pictures;
- Custom variables;
- Links to restore carts right from the email;
- Links to unsubscribe.

No spam
Prevent any spam risk with automated email chains. The emails in chains are scheduled one after another, meaning that the next email will not start its countdown until the previous one is sent.
- Define how many hours and minutes after the event an email should be sent;
- Create chains with scheduled emails;
- Define the period when your follow-up campaign is active (e.g. only during the month before Christmas, the week before Black Friday, etc.).

Magento 2 Follow Up Email Feature List
General configuration
Template creation
On-the-fly management
Performance tracking
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2.2.4Released 18.05.2021rn* Fixed issue with indexingrn* Fixed support of extension attributes for AheadworksFollowupemail2ApiDataEmailContentInterfacern* Coupon code is missing in emailsrn* Critical error occurs when a link from an email is not copied properlyrn* There is no statistics for opened emailsrn
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2.2.3Released 09.11.2020 rn* Fixed issue with Start Date/End Date fields rn* "Abandoned Cart" event: Products aren't shown in the native templates rn* Fixed issue with redirecting to product page from email rn* Emails are not sent to BCC addresses rn* Module does not support email templates larger than 64 Kb rn* Events for order status changing are not processed correctly rn* Fixed issue with creating a credit memo when quote no longer exists rn* Impossible to save an order when its quote is removed
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2.2.1Released 31.08.2020rn+ Compatibility with Magento 2.4rn* SQLSTATE error occurs when sending emails
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2.2.0Released 06.12.2019rn+ Integration with Aheadworks Customer Segmentationrn* Fixed issue when header and footer of abandoned cart email templates get lostrn* Fixed issue with Grouped products links
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2.1.2Released 20.11.2019rn* Fixed issue with Wishlist Eventrn* Magento 2.3.3 compatibility fixesrn* Translation does not work correctly when sending messages on schedule (cron)rn* Fixed issues with Environment Emulationrn* Magento EQP tests fixrn* Improved compatibility with Aheadworks Advanced Subscription Productsrn* Visual fixes on A/B Testing Mode page
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2.1.1Realesed 15.02.2019rn+ Magento 2.3 compatibilityrn+ Improved work with Magento quote
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2.1.0Released 11.04.2018rn+'Customer submitted a review' event typern+'Customer Birthday' event typern+'Wishlist content has been changed' event typern+Scheduled emails tracking and managingrn+Drag-and-drop email chains reorderingrn+Moving events between campaignsrn+AW Smart One Step Checkout integrationrn*Email content encoding issuern*Errors appear in CRON jobs for guest ordersrn*The EventHistoryProcessor cronjob executing issuern*Error shown when subscribing to newsletter
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2.0.3Released 15.01.2018rn*Fixes for Magento Marketplace
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2.0.2Released 13.11.2017rn*Magento 2.2 compatibilityrn*Fixes for Magento Marketplacern*"Last Customer Activity" event renamed to "Any Customer Activity"rn*Error appears in preview window when developer mode is enabled
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2.0.0Released 06.10.2017rnFull extension refactoringrn+ Email campaignsrn+ Restore cart linkrn+ A/B testingrn+ Email statisticsrn+ Email chains
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1.1.0Released 10.11.2016rn* fixes for Magento Marketplacern* Magento 2.1.x compatibility
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1.0.5Released 13.10.2016rn* Fix for Code Analysis Errors - "resource" is a reserved word in PHP 7
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1.0.4Released 13.10.2016rn* Magento 2.1 composer.json compatibility
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1.0.3Released 03.08.2016rn* Incorrect dates are shown in Mail Log after changing Interface localern* Incorrect dependency in class error during the compilation processrn* Can't create a new emailrn* In some cases Emails are not generatedrn* "General Conditions" tab should be hidden for Single-store modern* Remove pagination if email qty is less than 20rn* "Save as New" button doesn't workrn* Can't create an invoicern* "Abandoned Checkout" emails are not generatedrn* Emails are not cancelled after occurrence of canceling event
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1.0.2Released 27.07.2016rn* Single-store mode issuern* Pagination issuern* Disabling rules issue
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1.0.1Released 15.07.2016rn* Database tables with prefix issue
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1.0.0Initial release 05.07.2016